Responsive Org is a unique group of changemakers attempting to create a fundamental shift in the way we work and organize in the 21st Century.
They had never put on a conference before, and they faced a unique challenge:
How do you market an event, with both clarity and appeal, when its subject matter is so vast?
To help with this, I focused in on three specific goals.
The core premise of Responsive Org is that the world is moving more quickly. So they needed to communicate their ideas fast and without friction.
Once upon a time, people wanted organizations that were definitive and authoritative. But no more. Modern orgs have to talk to us like equals.
The message needed to resonate immediately with potential attendees. It should answer the question: "How does all this affect me?"
I advised members of the conference team — including the Director, the Manager, and the Content Marketer — in order to create a coherent, branded whole.
The work involved fields as diverse as brand development, content strategy, and website messaging.
I also provided the connection that helped the conference land its on-brand keynote interviewee: Buffer CEO Joel Gascgoine.
We trust people with information, because we believe they’ll use that information to benefit themselves and others.
We make progress and learn rapidly through collaboration, experimentation, and iteration.
It takes considered thought and action to realize big visions.
The future is full of possibility. And if we embrace it, those possibilities are endlessly good.
We achieve better results by inspiring and empowering people of all kinds to pursue a better future.
Kate Ladenheim, Conference Manager
Rachel Mendelowitz, Managing Partner at McCrystal Group
Sam Spurlin, Organization Designer at The Ready
Sabrina Bouraoui, Org and Behavioral Designer, Former Partner at HolocracyOne